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WHY CONSULTING provides its customers with various media including: Our information letter "Why News" As a link between our clients and us, this quarterly letter presents the activity of WHY, new assignments, coming events, and also our reflections on various management issues that our customers encounter. You want to subscribe to our Why News, contact us: WHY studies "Customer Culture and Company profitability" - 2008
"The customer culture of a company relates to its ability to define and manage relationships with customers while responding consistently in the long run"
Does a customer culture translate into a competitive advantage for companies which have implemented it? If yes, can we evaluate the return on investment? You want to know more:
"Key customer loyalty drivers in Business to Business" - 2007 In B to B, the average cost to acquire a new customer is equal to the profit it generates over 5 years. Loyal customers are essential to maintain a good profitability level. Based on the analysis of the data gathered in our listening programs (more than 6000 face to face interviews with decision makers in various activity sectors), our study shows the decisive role of behaviors and individual recognition in the building of loyalty. A customer can be satisfied with his supplier but not necessarily loyal. You want to know more, contact us: |