{"id":2683,"date":"2017-05-15T14:39:53","date_gmt":"2017-05-15T12:39:53","guid":{"rendered":"https:\/\/www.why-consulting.com\/2018\/01\/31\/measure-your-customer-orientation-in-b2b\/"},"modified":"2018-02-06T17:02:28","modified_gmt":"2018-02-06T16:02:28","slug":"measure-your-customer-orientation-in-b2b","status":"publish","type":"post","link":"https:\/\/www.why-consulting.com\/en\/measure-your-customer-orientation-in-b2b\/","title":{"rendered":"Measure your customer orientation (in B2B)!"},"content":{"rendered":"<div class=\"entry-content clearfix\">\n<p>Customer orientation is a topic which affects in many ways the B2B sector.\u00a0 Some firms are implementing innovative ways to improve customer orientation.<\/p>\n<p>Survey Magazine met with Serge Rouvi\u00e8re, Managing Director at WHY Consulting and author of the book \u201cCustomer Orientation: the ultimate differentiation among companies\u201d (\u201c<em>Cuture Client: l\u2019ultime diff\u00e9rentiation entre les entreprises<\/em>\u201d), which won an award in the last edition of the French Day for Operational Excellence and Quality (<em>Journ\u00e9e Fran\u00e7aise de la Qualit\u00e9 et de l\u2019Excellence Op\u00e9rationnelle<\/em>) and the General Competitiveness Authority (<em>DGE &#8211; Direction G\u00e9n\u00e9rale des Entreprises<\/em>).<\/p>\n<p>Read the article <strong><a href=\"http:\/\/reussirsarelationclient.fr\/wp-content\/uploads\/2017\/05\/35_Interview-Serge-Rouvi\u00e8re_Survey-Magazine_2ndT-2017.pdf\">&#8220;<\/a><\/strong><a href=\"http:\/\/reussirsarelationclient.fr\/wp-content\/uploads\/2017\/05\/35_Interview-Serge-Rouvi%8Fre_Survey-Magazine_2ndT-2017.pdf\"><strong>Measure your customer orientation (in B2B) !&#8221;<\/strong><\/a><\/p>\n<p><a href=\"http:\/\/www.soft-concept.com\/surveymagazine\/\">Discover Survey Magazine, a magazine dedicated to marketing studies and research.<\/a><\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Customer orientation is a topic which affects in many ways the B2B sector.\u00a0 Some firms are implementing innovative ways to improve customer orientation. Survey Magazine met with Serge Rouvi\u00e8re, Managing Director at WHY Consulting and author of the book \u201cCustomer Orientation: the ultimate differentiation among companies\u201d (\u201cCuture Client: l\u2019ultime diff\u00e9rentiation entre les entreprises\u201d), which won [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2083,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[88],"tags":[86,82],"class_list":["post-2683","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press","tag-customer-culture","tag-listen-client"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Measure your customer orientation (in B2B)! - WHY Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.why-consulting.com\/en\/measure-your-customer-orientation-in-b2b\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Measure your customer orientation (in B2B)! - WHY Consulting\" \/>\n<meta property=\"og:description\" content=\"Customer orientation is a topic which affects in many ways the B2B sector.\u00a0 Some firms are implementing innovative ways to improve customer orientation. Survey Magazine met with Serge Rouvi\u00e8re, Managing Director at WHY Consulting and author of the book \u201cCustomer Orientation: the ultimate differentiation among companies\u201d (\u201cCuture Client: l\u2019ultime diff\u00e9rentiation entre les entreprises\u201d), which won [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.why-consulting.com\/en\/measure-your-customer-orientation-in-b2b\/\" \/>\n<meta property=\"og:site_name\" content=\"WHY Consulting\" \/>\n<meta property=\"article:published_time\" content=\"2017-05-15T12:39:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-02-06T16:02:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/www.why-consulting.com\/wp-content\/uploads\/2017\/10\/3_Mesurez-votre-culture-client.jpg?fit=676%2C400&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"676\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Maria Soto Di Murro\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Maria Soto Di Murro\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.why-consulting.com\\\/en\\\/measure-your-customer-orientation-in-b2b\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.why-consulting.com\\\/en\\\/measure-your-customer-orientation-in-b2b\\\/\"},\"author\":{\"name\":\"Maria Soto Di Murro\",\"@id\":\"https:\\\/\\\/www.why-consulting.com\\\/en\\\/#\\\/schema\\\/person\\\/4fd516d510a475ec9c4994725b816fb7\"},\"headline\":\"Measure your customer orientation (in B2B)!\",\"datePublished\":\"2017-05-15T12:39:53+00:00\",\"dateModified\":\"2018-02-06T16:02:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.why-consulting.com\\\/en\\\/measure-your-customer-orientation-in-b2b\\\/\"},\"wordCount\":130,\"image\":{\"@id\":\"https:\\\/\\\/www.why-consulting.com\\\/en\\\/measure-your-customer-orientation-in-b2b\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/www.why-consulting.com\\\/wp-content\\\/uploads\\\/2017\\\/10\\\/3_Mesurez-votre-culture-client.jpg?fit=676%2C400&ssl=1\",\"keywords\":[\"Customer culture\",\"Listen client\"],\"articleSection\":[\"Press\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.why-consulting.com\\\/en\\\/measure-your-customer-orientation-in-b2b\\\/\",\"url\":\"https:\\\/\\\/www.why-consulting.com\\\/en\\\/measure-your-customer-orientation-in-b2b\\\/\",\"name\":\"Measure your customer orientation (in B2B)! - WHY Consulting\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.why-consulting.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.why-consulting.com\\\/en\\\/measure-your-customer-orientation-in-b2b\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.why-consulting.com\\\/en\\\/measure-your-customer-orientation-in-b2b\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/www.why-consulting.com\\\/wp-content\\\/uploads\\\/2017\\\/10\\\/3_Mesurez-votre-culture-client.jpg?fit=676%2C400&ssl=1\",\"datePublished\":\"2017-05-15T12:39:53+00:00\",\"dateModified\":\"2018-02-06T16:02:28+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.why-consulting.com\\\/en\\\/#\\\/schema\\\/person\\\/4fd516d510a475ec9c4994725b816fb7\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.why-consulting.com\\\/en\\\/measure-your-customer-orientation-in-b2b\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.why-consulting.com\\\/en\\\/measure-your-customer-orientation-in-b2b\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.why-consulting.com\\\/en\\\/measure-your-customer-orientation-in-b2b\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/www.why-consulting.com\\\/wp-content\\\/uploads\\\/2017\\\/10\\\/3_Mesurez-votre-culture-client.jpg?fit=676%2C400&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/www.why-consulting.com\\\/wp-content\\\/uploads\\\/2017\\\/10\\\/3_Mesurez-votre-culture-client.jpg?fit=676%2C400&ssl=1\",\"width\":676,\"height\":400},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.why-consulting.com\\\/en\\\/measure-your-customer-orientation-in-b2b\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.why-consulting.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Measure your customer orientation (in B2B)!\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.why-consulting.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.why-consulting.com\\\/en\\\/\",\"name\":\"WHY Consulting\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.why-consulting.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.why-consulting.com\\\/en\\\/#\\\/schema\\\/person\\\/4fd516d510a475ec9c4994725b816fb7\",\"name\":\"Maria Soto Di Murro\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/38655ad7dc10e8a69b9dd654bacde8fff5960cba4ae632b80e8eb32a8c1b1028?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/38655ad7dc10e8a69b9dd654bacde8fff5960cba4ae632b80e8eb32a8c1b1028?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/38655ad7dc10e8a69b9dd654bacde8fff5960cba4ae632b80e8eb32a8c1b1028?s=96&d=mm&r=g\",\"caption\":\"Maria Soto Di Murro\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Measure your customer orientation (in B2B)! - WHY Consulting","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.why-consulting.com\/en\/measure-your-customer-orientation-in-b2b\/","og_locale":"en_US","og_type":"article","og_title":"Measure your customer orientation (in B2B)! - WHY Consulting","og_description":"Customer orientation is a topic which affects in many ways the B2B sector.\u00a0 Some firms are implementing innovative ways to improve customer orientation. Survey Magazine met with Serge Rouvi\u00e8re, Managing Director at WHY Consulting and author of the book \u201cCustomer Orientation: the ultimate differentiation among companies\u201d (\u201cCuture Client: l\u2019ultime diff\u00e9rentiation entre les entreprises\u201d), which won [&hellip;]","og_url":"https:\/\/www.why-consulting.com\/en\/measure-your-customer-orientation-in-b2b\/","og_site_name":"WHY Consulting","article_published_time":"2017-05-15T12:39:53+00:00","article_modified_time":"2018-02-06T16:02:28+00:00","og_image":[{"width":676,"height":400,"url":"https:\/\/i0.wp.com\/www.why-consulting.com\/wp-content\/uploads\/2017\/10\/3_Mesurez-votre-culture-client.jpg?fit=676%2C400&ssl=1","type":"image\/jpeg"}],"author":"Maria Soto Di Murro","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Maria Soto Di Murro","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.why-consulting.com\/en\/measure-your-customer-orientation-in-b2b\/#article","isPartOf":{"@id":"https:\/\/www.why-consulting.com\/en\/measure-your-customer-orientation-in-b2b\/"},"author":{"name":"Maria Soto Di Murro","@id":"https:\/\/www.why-consulting.com\/en\/#\/schema\/person\/4fd516d510a475ec9c4994725b816fb7"},"headline":"Measure your customer orientation (in B2B)!","datePublished":"2017-05-15T12:39:53+00:00","dateModified":"2018-02-06T16:02:28+00:00","mainEntityOfPage":{"@id":"https:\/\/www.why-consulting.com\/en\/measure-your-customer-orientation-in-b2b\/"},"wordCount":130,"image":{"@id":"https:\/\/www.why-consulting.com\/en\/measure-your-customer-orientation-in-b2b\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/www.why-consulting.com\/wp-content\/uploads\/2017\/10\/3_Mesurez-votre-culture-client.jpg?fit=676%2C400&ssl=1","keywords":["Customer culture","Listen client"],"articleSection":["Press"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.why-consulting.com\/en\/measure-your-customer-orientation-in-b2b\/","url":"https:\/\/www.why-consulting.com\/en\/measure-your-customer-orientation-in-b2b\/","name":"Measure your customer orientation (in B2B)! - WHY Consulting","isPartOf":{"@id":"https:\/\/www.why-consulting.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.why-consulting.com\/en\/measure-your-customer-orientation-in-b2b\/#primaryimage"},"image":{"@id":"https:\/\/www.why-consulting.com\/en\/measure-your-customer-orientation-in-b2b\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/www.why-consulting.com\/wp-content\/uploads\/2017\/10\/3_Mesurez-votre-culture-client.jpg?fit=676%2C400&ssl=1","datePublished":"2017-05-15T12:39:53+00:00","dateModified":"2018-02-06T16:02:28+00:00","author":{"@id":"https:\/\/www.why-consulting.com\/en\/#\/schema\/person\/4fd516d510a475ec9c4994725b816fb7"},"breadcrumb":{"@id":"https:\/\/www.why-consulting.com\/en\/measure-your-customer-orientation-in-b2b\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.why-consulting.com\/en\/measure-your-customer-orientation-in-b2b\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.why-consulting.com\/en\/measure-your-customer-orientation-in-b2b\/#primaryimage","url":"https:\/\/i0.wp.com\/www.why-consulting.com\/wp-content\/uploads\/2017\/10\/3_Mesurez-votre-culture-client.jpg?fit=676%2C400&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.why-consulting.com\/wp-content\/uploads\/2017\/10\/3_Mesurez-votre-culture-client.jpg?fit=676%2C400&ssl=1","width":676,"height":400},{"@type":"BreadcrumbList","@id":"https:\/\/www.why-consulting.com\/en\/measure-your-customer-orientation-in-b2b\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.why-consulting.com\/en\/"},{"@type":"ListItem","position":2,"name":"Measure your customer orientation (in B2B)!"}]},{"@type":"WebSite","@id":"https:\/\/www.why-consulting.com\/en\/#website","url":"https:\/\/www.why-consulting.com\/en\/","name":"WHY Consulting","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.why-consulting.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.why-consulting.com\/en\/#\/schema\/person\/4fd516d510a475ec9c4994725b816fb7","name":"Maria Soto Di Murro","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/38655ad7dc10e8a69b9dd654bacde8fff5960cba4ae632b80e8eb32a8c1b1028?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/38655ad7dc10e8a69b9dd654bacde8fff5960cba4ae632b80e8eb32a8c1b1028?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/38655ad7dc10e8a69b9dd654bacde8fff5960cba4ae632b80e8eb32a8c1b1028?s=96&d=mm&r=g","caption":"Maria Soto Di Murro"}}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.why-consulting.com\/wp-content\/uploads\/2017\/10\/3_Mesurez-votre-culture-client.jpg?fit=676%2C400&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p9mKbd-Hh","jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.why-consulting.com\/en\/wp-json\/wp\/v2\/posts\/2683","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.why-consulting.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.why-consulting.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.why-consulting.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.why-consulting.com\/en\/wp-json\/wp\/v2\/comments?post=2683"}],"version-history":[{"count":0,"href":"https:\/\/www.why-consulting.com\/en\/wp-json\/wp\/v2\/posts\/2683\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.why-consulting.com\/en\/wp-json\/wp\/v2\/media\/2083"}],"wp:attachment":[{"href":"https:\/\/www.why-consulting.com\/en\/wp-json\/wp\/v2\/media?parent=2683"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.why-consulting.com\/en\/wp-json\/wp\/v2\/categories?post=2683"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.why-consulting.com\/en\/wp-json\/wp\/v2\/tags?post=2683"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}