Created in year 2000 by three management consultants,
WHY CONSULTING has quickly become a reference on the market
as an expert in Business-to-Business Customer Relationship Management (CRM). WHY CONSULTING offers its unique expertise
in the fields of CRM strategy, organization or human resources
in order to help you increase significantly customer retention.

WHY CONSULTING is owned by its consultants and has today
a permanent staff of 8.

Our consultants and assistants are fluent in several European languages and have experience in holding worldwide assignments.

 


We offer a comprehensive approach to Customer Relationship Management
enabling companies to design a customer driven improvement plan at all levels
of the organization.

We are involved in the key aspects of successful CRM:

Design of a Customer Satisfaction Survey process tailored to meet your specific needs. Our CSS process actively involves employees thus driving
"the voice of the customer" inside the organization.
Optimization of key customer processes in order to meet customers' needs
and expectations (account management, handling of complaints, technical support, delivery of value-added services).
Customer Orientation of personnel through personalized training programs designed to help employees develop the appropriate attitudes and behaviours when in contact with customers.
Enhancement of relationships with strategic customers through efficient
Key Account Management practices.
Alignment of your company's objectives with your Customer Relationship strategy. This may require the implementation of Management "best practices"
in order to deploy objectives throughout the organization and conduct customer driven changes.

 

 
A strong involvement of our consultants in order to help our customers succeed and achieve their goals.
A know-how transfer towards our customers.
Structured and well-proven methodologies which allow us to focus on your specific needs and concentrate our efforts on the most value-added areas.
A high quality level proven by a high level of customer satisfaction.
A direct link with our customers main quality initiatives
(ISO 9001 version 2000, EFQM).