• MARCH 2016 - PUBLICATION OF SERGE ROUVIERE's NEW BOOK

"Client culture, the ultimate differentiation strategy"

Why and how to leverage on customer orientation

For companies, being efficient in their core business is paramount but no longer sufficient to secure their clients' loyalty in the long term.

Placing the client at the core of the company's strategy to develop sound value proposition and to offer optimal customer experience is the road that Serge Rouvière proposes to the reader (executive, sales director, manager...) in order to excel in customer relationships, differentiate from competitors, consolidate market shares and achieve sustainable business growth.

Chapters after chapters, Serge Rouvière explains the transformation that companies must engage to both organizational and cultural levels, and why Top Management has to provide the employees, cornerstone to succeed, with a clear vision and strong values to gain their commitment.

Very pragmatic and day-to-day practice oriented, the book  is illustrated with many real B to B and B to C business cases. The  fundamental principles developed in each chapter are showcased in the case study of a fictive best-in-class company excelling in customer orientation.

Serge Rouvière is the founder and president of Why Consulting.

He is a renowned specialist in designing and implementing differentiation strategies based on the excellence of the relationships that deliver high value to customers.
Serge Rouvière has designed  the 'Customer Recognition® Program',  which aims at developing the client culture of a company at all levels of their personnel.

Serge Rouvière is the author of two other books:
.  "Selling more to B to B companies - 2nd edition" released in March 2016, in which he analyses the different stakes involved in each step of the selling process and explains the fundamentals, providing B to B sales representatives the keys to increase their sales and capture new markets... Read more
.  "Succeeding in customer relations", in which he highlights the keys to build or strengthen your relations with your clients and explains how customer loyalty is a decisive factor in a company's long term business perfomance... Read more

Join Serge Rouvière on Linkedin and Twitter or visit the Blog 'Réussir sa Relation Client', to read more, share your own experiences and opinions, and discuss with him.

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