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Measure your customer orientation (in B2B)!

Customer orientation is a topic which affects in many ways the B2B sector.  Some firms are implementing innovative ways to improve customer orientation. Survey Magazine met with Serge Rouvière, Managing Director at WHY Consulting and…

How to quickly restore the trust of a customer

We often hear that it takes time to build customer trust and that it may be challenged in a very short time. But no company is immune to a major problem which can have far-reaching consequences for its customers. Which reaction to have…