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Measure your customer orientation (in B2B)!

Customer orientation is a topic which affects in many ways the B2B sector.  Some firms are implementing innovative ways to improve customer orientation. Survey Magazine met with Serge Rouvière, Managing Director at WHY Consulting and…

Interview of Serge Rouvière, Managing Director at WHY Consulting

The France Quality Performance Association (Association France Qualité Performance - AFQP) interviewed Serge Rouvière after winning the 2017 Book Award for his publication “Customer orientation, the ultimate differentiation among companies”…

‘Customer Orientation’ Conference – March 21, 2017

WHY Consulting joined Echos Events as a partner for the 2nd edition of its “Customer Orientation” Conference (Conférence ‘Culture Client’). In 2017, the conference addressed B2C as well as B2B and B2B2C stakeholders. Its main topic…