Tag Archive for: Listen client

Bring the customer experience under control without harassing them!

It is not possible anymore for a customer to bring his car for maintenance without receiving an email inviting him to answer an online survey. On the pretext of putting customer experience under control, companies multiply transactional surveys…

Measure your customer orientation (in B2B)!

Customer orientation is a topic which affects in many ways the B2B sector.  Some firms are implementing innovative ways to improve customer orientation. Survey Magazine met with Serge Rouvière, Managing Director at WHY Consulting and…