Posts

How to quickly restore the trust of a customer

We often hear that it takes time to build customer trust and that it may be challenged in a very short time. But no company is immune to a major problem which can have far-reaching consequences for its customers. Which reaction to have…

Customer experience: the purpose of B2B marketing

Often deprived of the marketing mix’s usual levers, B2B marketing should take advantage of the notion of customer experience to fully play its role of unifying reinforcement initiatives of customer orientation.   Beyond mass markets, marketing…

“The wave of the century” (“La vague du siècle”), a publication by the Institut Esprit Service to discover

Think tank created by the MEDEF, the Institut Esprit Service (IES) brings together general managements of companies, administrations, representatives of the academic world and organisations from all lines of business. Its main mission…

The relational excellence on a daily basis: 7 key attitudes to adopt

What do customers of a supplier actually expect? The delivery of a product or service, of quality, at the agreed price and within the agreed deadlines...in other words, the scope of the contract between the customer and the company. Certainly,…