Measure your customer orientation (in B2B)!

Customer orientation is a topic which affects in many ways the B2B sector.  Some firms are implementing innovative ways to improve customer orientation. Survey Magazine met with Serge Rouvière, Managing Director at WHY Consulting and…

Interview of Serge Rouvière, Managing Director at WHY Consulting

The France Quality Performance Association (Association France Qualité Performance - AFQP) interviewed Serge Rouvière after winning the 2017 Book Award for his publication “Customer orientation, the ultimate differentiation among companies”…

“The wave of the century” (“La vague du siècle”), a publication by the Institut Esprit Service to discover

Think tank created by the MEDEF, the Institut Esprit Service (IES) brings together general managements of companies, administrations, representatives of the academic world and organisations from all lines of business. Its main mission…