Measure your customer orientation (in B2B)!

Customer orientation is a topic which affects in many ways the B2B sector.  Some firms are implementing innovative ways to improve customer orientation.

Survey Magazine met with Serge Rouvière, Managing Director at WHY Consulting and author of the book “Customer Orientation: the ultimate differentiation among companies” (“Cuture Client: l’ultime différentiation entre les entreprises”), which won an award in the last edition of the French Day for Operational Excellence and Quality (Journée Française de la Qualité et de l’Excellence Opérationnelle) and the General Competitiveness Authority (DGE – Direction Générale des Entreprises).

Read the article “Measure your customer orientation (in B2B) !”

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